Today, when the sense of form of various commodities is getting stronger and stronger, packaging as the "front door" when selling commodities, its practicality, convenience, and environmental protection issues have become increasingly prominent. Even in the pharmaceutical industry, which pays more attention to the efficacy and quality of medicines, it is gradually paying more attention to the design of medicine packaging materials such as medicine packaging bags and medicinal roll films.
The design of pharmaceutical packaging materials, such as medicinal roll film, can greatly help pharmaceutical sales and enhance brand value. Take medicinal roll film as an example, its daily production process, from material selection and structure determination, packaging design work has already begun. The material selection of medicinal roll film must take into account the barrier properties, puncture resistance, high temperature cooking resistance, low temperature freezing resistance, moisture resistance, chemical resistance and medium resistance of the finished packaging, and many other properties to meet the packaging requirements of pharmaceuticals.
In the surface design of the medicinal roll film, whether it is intuitive and clear, whether the printed label, logo, text, etc. are clear and eye-catching, etc., are worthy of the manufacturer's attention.
Pharmaceutical products have a special position in the market. The usage, functions, effects, and precautions of some drugs are generally not well-known to the public, so the packaging of drugs must play the mission of guiding consumers and drug users to use them. When designing the packaging of medicinal roll film, it is necessary to take into account the limited space to effectively combine the product's brand, utility, characteristics and other information and print it on the packaging surface. This also makes the finished packaging convenient for consumers to observe and use, so as to prevent consumers from misuse or wrong use of medicines and harm their health.
In addition, the pattern printing design work of the medicinal roll film also needs to take into account many factors such as price factors and the positioning of consumer groups.